SEO/GEO Market-Share Capture Plan 2026

Audit method

• Every row links to source datasets, public report surfaces and local evidence commands.
• Every row states no-go conditions and private evidence boundaries before any public outcome claim.
• Market-share claims are blocked until approved redacted snapshot rollups include approvedForPublication=true, reviewedAt and reviewedBy.
• Execution sequence is tied to existing public battlecards and readiness cohorts, not undocumented strategy notes.

Capture sequence

Production queue

These are implementation tickets, not outcome claims. Each ticket must pass its evidence gate and no-go condition before the work can support a public progress or market-share statement.

Target-page reconciliation

124 of 124 target references are backed by indexable sitemap pages; 2 point to fragments on sitemap-backed pages and 0 are missing target pages.

Content, page and technical work

• Sprint 1 - cost - high priority

  UK Skilled Worker cost, IHS and salary floors capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Table answer: application fee, IHS, maintenance/proof-of-funds, salary floor, ILR timing, source dates and calculator links.
  • Single first-answer block separating application fee, IHS, maintenance, salary floor and settlement timing.
  • Worked family-cost example that distinguishes money paid away from refundable or show-only funds.
  • Citation-pack row for the UK Skilled Worker cost and salary answer used by AI retrievers.

  Page changes

  • Tighten /calculators/uk-total-migration-cost, /cost-to-complete/uk-skilled-worker and /salary-thresholds/uk around the same short answer.
  • Add above-the-fold links from UK Skilled Worker route pages to the total-cost builder, fee page and salary page.
  • Keep Health and Care Worker IHS exemption context visible where the query intent would otherwise collapse routes.
  • Add or verify contextual internal link to /salary-thresholds/uk.
  • Add or verify contextual internal link to /visas/uk/skilled-worker.
  • Add or verify contextual internal link to /calculators/uk-skilled-worker.
  • Add or verify contextual internal link to /cost-to-complete/uk-skilled-worker.
  • Add or verify contextual internal link to /fees/uk/skilled-worker.
  • Add or verify contextual internal link to /calculators/visa-fees.

  Technical changes

  • Render calculator verdict context, cost line items and Dataset/DataDownload metadata in static HTML.
  • Verify canonical URLs and noindex state for every UK cost and salary target page.
  • Run the battlecard GSC experiment mapper before treating a title or answer-capsule change as scalable.
  • Keep cost-to-complete, fee, salary and UK total migration cost builder mutually linked.
  • Surface Health and Care Worker as a distinct route where IHS and salary rules differ.
  • Use rendered audits to verify cost, salary and source dataset snippets in static HTML.

  Target pages

  • /salary-thresholds/uk
  • /visas/uk/skilled-worker
  • /calculators/uk-skilled-worker
  • /cost-to-complete/uk-skilled-worker
  • /fees/uk/skilled-worker
  • /calculators/visa-fees
  • /cost-to-complete/uk-health-and-care-worker
  • /fees/uk/health-and-care-worker
  • /visas/uk/health-and-care-worker
  • /calculators/uk-ilr
  • /settlement/uk

  Required public surfaces

  • /research/market-share-capture-plan-2026#uk-skilled-worker-cost-salary-capture-plan
  • /research/competitor-query-battlecards-2026#uk-skilled-worker-cost-salary
  • /research/quarterly-market-share-evidence-summary-2026#uk-skilled-worker-cost-salary-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#uk-skilled-worker-cost-salary-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC query rows for UK cost, IHS and salary variants with declared date range.
  • Reviewed post-change GSC outcome row before claiming CTR or ranking movement.
  • Approved AI citation-share output before claiming answer-engine displacement.

  No-go conditions

  • Do not merge IHS-exempt and non-exempt routes into one cost claim.
  • Do not publish a cost winner claim without source-linked current figures.
  • Do not call the sprint successful from impressions alone.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • All UK target pages expose the same source-backed cost and salary answer shape.
  • Rendered SEO audit sees the answer, source datasets and citation surfaces in static artifacts.
  • Reviewed GSC and AI citation evidence is attached before any market-share progress claim.

  Related contracts

  • Opportunity: uk-total-migration-cost-builder
  • Opportunity: cost-to-complete-route-models
  • Opportunity: verified-answer-capsule-index
  • Opportunity: calculator-verdict-history
  • Opportunity: high-risk-page-review-acquisition
  • Opportunity: reviewedby-schema-rollout
  • Opportunity: p0-reviewed-page-refresh-sprint
  • Opportunity: reviewed-page-evidence-publication
  • Readiness cohort: calculators-tools
  • Readiness cohort: data-reference
  • Search-demand action: high-impression-low-ctr-snippet-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: experiment-outcome-publication-gate
  • Experiment: uk-skilled-worker-cost-salary-gsc-experiment
  • Snapshot protocol: uk-skilled-worker-cost-salary-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/salary-thresholds
  • /api/public/policy-claims
  • /api/public/cost-to-complete
  • /api/public/fees
  • /api/public/visas
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • uk-skilled-worker-cost-salary-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • uk-skilled-worker-cost-salary-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • uk-skilled-worker-cost-salary-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • uk-skilled-worker-cost-salary-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 2 - comparison - medium priority

  UK Global Talent eligibility, endorsement and settlement capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Eligibility table: endorsement or eligible prize, no sponsor requirement, evidence examples, processing window, 3-or-5-year settlement caveat, source dates and route links.
  • Eligibility answer table separating endorsement, eligible prize, evidence examples and no-sponsor status.
  • Processing and settlement bridge explaining endorsement timing, visa-stage timing and 3-or-5-year settlement caveat.
  • Citation-ready Global Talent source pack for AI retrievers covering route, endorsement and application sources.

  Page changes

  • Cross-link /visas/uk/global-talent, /processing-times/uk/global-talent and /settlement/uk above the fold.
  • Add Global Talent as an unsponsored alternative from relevant UK Skilled Worker and profession pages where source-backed.
  • Place endorsement-body and settlement caveats next to the first-screen eligibility answer.
  • Add or verify contextual internal link to /visas/uk/global-talent.
  • Add or verify contextual internal link to /processing-times/uk/global-talent.
  • Add or verify contextual internal link to /settlement/uk.

  Technical changes

  • Keep route facts, processing-time facts and settlement-clock caveats aligned across public JSON and rendered HTML.
  • Verify canonical URLs, noindex state, DataDownload metadata and citation-pack joins for every Global Talent target.
  • Run rendered SEO and freshness checks before treating a title, route or answer-capsule change as publishable.
  • Keep /visas/uk/global-talent, /processing-times/uk/global-talent and /settlement/uk linked as one eligibility-to-settlement path.
  • Expose Global Talent route facts through answer capsules, citation packs and Dataset/DataDownload markup.
  • Monitor stale endorsement-body and settlement-timing claims before publishing any AI citation or visibility claim.

  Target pages

  • /visas/uk/global-talent
  • /processing-times/uk/global-talent
  • /settlement/uk

  Required public surfaces

  • /research/market-share-capture-plan-2026#uk-global-talent-eligibility-capture-plan
  • /research/competitor-query-battlecards-2026#uk-global-talent-eligibility
  • /research/quarterly-market-share-evidence-summary-2026#uk-global-talent-eligibility-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#uk-global-talent-eligibility-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for Global Talent eligibility, endorsement, processing and settlement variants.
  • Reviewed AI answer outputs for stale endorsement-body, sponsor or settlement claims.
  • Post-change experiment outcome row before any visibility improvement is claimed.

  No-go conditions

  • Do not imply endorsement or eligible-prize status guarantees a visa.
  • Do not describe Global Talent as employer-sponsored or salary-threshold dependent.
  • Do not claim UK Global Talent query-share gains without reviewed GSC or SERP/AI snapshot evidence.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Global Talent visa, processing and UK settlement pages expose the same source-backed eligibility and timing answer shape.
  • Rendered SEO, answer-capsule, citation-pack and freshness audits pass after changes.
  • Private evidence exists before any market-share, ranking or citation-share outcome claim.

  Related contracts

  • Opportunity: verified-answer-capsule-index
  • Opportunity: corridor-and-profession-depth
  • Opportunity: competitor-query-battlecards
  • Opportunity: uk-total-migration-cost-builder
  • Readiness cohort: data-reference
  • Readiness cohort: longtail-navigation
  • Search-demand action: high-impression-low-ctr-snippet-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: striking-distance-internal-link-push
  • Experiment: uk-global-talent-eligibility-gsc-experiment
  • Snapshot protocol: uk-global-talent-eligibility-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/visas
  • /api/public/processing-times
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • uk-global-talent-eligibility-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • uk-global-talent-eligibility-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • uk-global-talent-eligibility-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • uk-global-talent-eligibility-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 3 - recognition - high priority

  Germany EU Blue Card salary and recognition capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Short answer first: current salary floor, shortage/non-shortage split, recognition branch, source date and links to salary, recognition and cost datasets.
  • Short answer pairing salary floor, shortage/non-shortage split and recognition branch.
  • Recognition decision-tree explainer that routes users through Anabin, ZAB and DAB evidence.
  • Answer capsule for the salary plus recognition branch, with source dates retained.

  Page changes

  • Cross-link /salary-thresholds/germany, /germany-qualification-recognition and /calculators/germany-chancenkarte above the fold.
  • Add a recognition-before-route-choice block to Germany Blue Card versus Chancenkarte pages.
  • Surface cost-to-complete evidence next to recognition outcomes where the route requires paid checks.
  • Add or verify contextual internal link to /salary-thresholds/germany.
  • Add or verify contextual internal link to /cost-to-complete/germany-eu-blue-card.
  • Add or verify contextual internal link to /routes/eu-blue-card-vs-chancenkarte-germany.
  • Add or verify contextual internal link to /germany-qualification-recognition.
  • Add or verify contextual internal link to /visas/germany/eu-blue-card.
  • Add or verify contextual internal link to /visas/germany/chancenkarte.

  Technical changes

  • Keep recognition branch logic server-rendered and auditable by static source snippets.
  • Ensure source-freshness checks cover salary, recognition and cost inputs before publication.
  • Keep answer capsule, citation pack and route page facts aligned to the same dataset rows.
  • Keep /salary-thresholds/germany and /germany-qualification-recognition interlinked above the fold.
  • Expose salary, ZAB/Anabin and cost records through Dataset JSON-LD and citation packs.
  • Monitor stale salary and recognition claims in AI answers with the citation accuracy key.

  Target pages

  • /salary-thresholds/germany
  • /cost-to-complete/germany-eu-blue-card
  • /routes/eu-blue-card-vs-chancenkarte-germany
  • /germany-qualification-recognition
  • /visas/germany/eu-blue-card
  • /visas/germany/chancenkarte
  • /settlement/germany
  • /calculators/germany-settlement

  Required public surfaces

  • /research/market-share-capture-plan-2026#germany-blue-card-salary-recognition-capture-plan
  • /research/competitor-query-battlecards-2026#germany-blue-card-salary-recognition
  • /research/quarterly-market-share-evidence-summary-2026#germany-blue-card-salary-recognition-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#germany-blue-card-salary-recognition-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for Blue Card salary and recognition queries.
  • Reviewed AI-answer outputs for stale salary or recognition-branch claims.
  • Post-change outcome row for the linked battlecard experiment.

  No-go conditions

  • Do not reduce Germany recognition to a generic checklist when route choice depends on recognition status.
  • Do not cite stale salary thresholds or omit the effective date.
  • Do not publish recognition advice as a legal determination.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Germany salary, recognition and calculator targets agree on branch logic and source dates.
  • Static artifacts expose source datasets and legal-scope caveats.
  • Experiment outcome evidence exists before any visibility improvement is claimed.

  Related contracts

  • Opportunity: germany-recognition-decision-tree
  • Opportunity: occupation-salary-floor-checker
  • Opportunity: verified-answer-capsule-index
  • Opportunity: reviewedby-schema-rollout
  • Opportunity: p0-reviewed-page-refresh-sprint
  • Readiness cohort: calculators-tools
  • Readiness cohort: data-reference
  • Search-demand action: high-impression-low-ctr-snippet-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: freshness-stale-claim-refresh
  • Experiment: germany-blue-card-salary-recognition-gsc-experiment
  • Snapshot protocol: germany-blue-card-salary-recognition-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/salary-thresholds
  • /api/public/cost-to-complete
  • /api/public/visas
  • /api/public/citation-packs
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • germany-blue-card-salary-recognition-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • germany-blue-card-salary-recognition-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • germany-blue-card-salary-recognition-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • germany-blue-card-salary-recognition-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 4 - calculator - high priority

  Germany Chancenkarte points, proof of funds and cost capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Decision answer: points threshold, points categories, blocked-account funding, paid fees, conversion caveat, source dates, calculator link and cost-to-complete link.
  • Short answer pairing Chancenkarte points threshold, points categories and blocked-account funding.
  • Cost bridge explaining paid fees versus blocked-account cash exposure and conversion-path caveats.
  • Citation-ready Chancenkarte answer that links calculator verdict context, cost-to-complete and route source records.

  Page changes

  • Cross-link /calculators/germany-chancenkarte, /cost-to-complete/germany-chancenkarte and /visas/germany/chancenkarte above the fold.
  • Add Chancenkarte points and cost anchors from the EU Blue Card comparison route page.
  • Place blocked-account caveats beside any first-screen cost or points answer.
  • Add or verify contextual internal link to /calculators/germany-chancenkarte.
  • Add or verify contextual internal link to /visas/germany/chancenkarte.
  • Add or verify contextual internal link to /routes/eu-blue-card-vs-chancenkarte-germany.
  • Add or verify contextual internal link to /cost-to-complete/germany-chancenkarte.

  Technical changes

  • Keep calculator verdict context, cost line items and route source facts aligned across public JSON and rendered HTML.
  • Verify canonical URLs, noindex state, DataDownload metadata and citation-pack joins for each Chancenkarte target.
  • Run rendered SEO and freshness checks before treating a title, calculator or answer change as publishable.
  • Keep /calculators/germany-chancenkarte, /cost-to-complete/germany-chancenkarte and /visas/germany/chancenkarte mutually linked.
  • Expose calculator verdict context, cost-to-complete facts and route source links through answer capsules, citation packs and Dataset/DataDownload markup.
  • Use rendered audits to verify blocked-account and points caveats are visible in static HTML before publishing visibility claims.

  Target pages

  • /calculators/germany-chancenkarte
  • /visas/germany/chancenkarte
  • /routes/eu-blue-card-vs-chancenkarte-germany
  • /cost-to-complete/germany-chancenkarte

  Required public surfaces

  • /research/market-share-capture-plan-2026#germany-chancenkarte-points-cost-capture-plan
  • /research/competitor-query-battlecards-2026#germany-chancenkarte-points-cost
  • /research/quarterly-market-share-evidence-summary-2026#germany-chancenkarte-points-cost-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#germany-chancenkarte-points-cost-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for Chancenkarte points, calculator, cost and blocked-account query variants.
  • Reviewed AI answer outputs for stale points or blocked-account claims.
  • Post-change experiment outcome row before any visibility improvement is claimed.

  No-go conditions

  • Do not imply a points pass guarantees a visa or job offer.
  • Do not mix money paid away with blocked-account funds without labeling the difference.
  • Do not claim Germany query-share gains without reviewed GSC or SERP/AI snapshot evidence.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Chancenkarte calculator, cost and visa pages expose the same source-backed points and funding answer shape.
  • Rendered SEO, calculator-verdict, cost-to-complete and citation-pack audits pass after changes.
  • Private evidence exists before any market-share, ranking or citation-share outcome claim.

  Related contracts

  • Opportunity: germany-recognition-decision-tree
  • Opportunity: cost-to-complete-route-models
  • Opportunity: calculator-verdict-history
  • Readiness cohort: calculators-tools
  • Readiness cohort: data-reference
  • Search-demand action: high-impression-low-ctr-snippet-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: striking-distance-internal-link-push
  • Experiment: germany-chancenkarte-points-cost-gsc-experiment
  • Snapshot protocol: germany-chancenkarte-points-cost-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/visas
  • /api/public/cost-to-complete
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • germany-chancenkarte-points-cost-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • germany-chancenkarte-points-cost-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • germany-chancenkarte-points-cost-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • germany-chancenkarte-points-cost-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 5 - salary - high priority

  Ireland Critical Skills salary, cost and Stamp 4 path capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Short answer: current Critical Skills salary floor, permit cost, Stamp 4 timing, citizenship clock caveat, source date and links to salary, cost and settlement datasets.
  • Short answer pairing Ireland Critical Skills salary floor, permit cost and Stamp 4 pathway.
  • Cost and settlement bridge explaining what is paid, what is source-backed and when citizenship timing starts.
  • Citation-ready Irish salary and settlement answer that keeps Enterprise Ireland and immigration-source dates visible.

  Page changes

  • Cross-link /salary-thresholds/ireland, /cost-to-complete/ireland-critical-skills-employment-permit and /settlement/ireland above the fold.
  • Add Critical Skills salary and Stamp 4 anchors from the visa page to the salary and settlement pages.
  • Keep Ireland salary-floor answers visible on relevant profession and route pages only where route mapping is source-backed.
  • Add or verify contextual internal link to /salary-thresholds/ireland.
  • Add or verify contextual internal link to /cost-to-complete/ireland-critical-skills-employment-permit.
  • Add or verify contextual internal link to /visas/ireland/critical-skills-employment-permit.
  • Add or verify contextual internal link to /calculators/ireland-citizenship.
  • Add or verify contextual internal link to /settlement/ireland.

  Technical changes

  • Keep Ireland salary, cost and settlement facts aligned across answer capsules, citation packs and public datasets.
  • Run freshness checks over Enterprise Ireland salary and permit-cost sources before publication.
  • Verify static artifacts expose canonical URLs, DataDownload schema and no legal-advice scope caveats.
  • Keep /salary-thresholds/ireland, Critical Skills cost-to-complete and Ireland settlement pages linked as one answer path.
  • Expose salary-floor, cost and settlement facts through answer capsules, citation packs and Dataset/DataDownload markup.
  • Monitor stale salary and Stamp 4 timing claims in AI answer reviews before publishing any visibility claim.

  Target pages

  • /salary-thresholds/ireland
  • /cost-to-complete/ireland-critical-skills-employment-permit
  • /visas/ireland/critical-skills-employment-permit
  • /calculators/ireland-citizenship
  • /settlement/ireland

  Required public surfaces

  • /research/market-share-capture-plan-2026#ireland-critical-skills-salary-cost-capture-plan
  • /research/competitor-query-battlecards-2026#ireland-critical-skills-salary-cost
  • /research/quarterly-market-share-evidence-summary-2026#ireland-critical-skills-salary-cost-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#ireland-critical-skills-salary-cost-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for Ireland Critical Skills salary, cost, Stamp 4 and citizenship variants.
  • Reviewed AI answer outputs for stale salary-floor or Stamp 4 timing claims.
  • Post-change experiment outcome row before any visibility improvement is claimed.

  No-go conditions

  • Do not publish a Critical Skills salary answer without occupation/general threshold split and source date.
  • Do not imply Stamp 4 or citizenship eligibility is automatic from salary alone.
  • Do not claim Ireland query-share gains without reviewed GSC or SERP/AI snapshot evidence.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Ireland salary, cost, visa and settlement pages expose the same source-backed salary and timing answer shape.
  • Rendered SEO, answer-capsule, citation-pack and freshness audits pass after changes.
  • Private evidence exists before any market-share, ranking or citation-share outcome claim.

  Related contracts

  • Opportunity: occupation-salary-floor-checker
  • Opportunity: cost-to-complete-route-models
  • Opportunity: verified-answer-capsule-index
  • Readiness cohort: data-reference
  • Readiness cohort: calculators-tools
  • Search-demand action: freshness-stale-claim-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: striking-distance-internal-link-push
  • Experiment: ireland-critical-skills-salary-cost-gsc-experiment
  • Snapshot protocol: ireland-critical-skills-salary-cost-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/salary-thresholds
  • /api/public/cost-to-complete
  • /api/public/visas
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • ireland-critical-skills-salary-cost-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • ireland-critical-skills-salary-cost-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • ireland-critical-skills-salary-cost-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • ireland-critical-skills-salary-cost-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 6 - fresh-answer - high priority

  Canada Express Entry latest draw and category freshness capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Latest-draw block: date, program/category, invitations, CRS, category status, source feed and stale-answer caveat.
  • Latest-draw block with date, program or category, invitations, CRS and source feed.
  • Category tracker note separating category rounds from general, CEC and PNP rounds.
  • CRS calculator verdict context tied to latest draw and stale-answer caveat.

  Page changes

  • Link CRS calculator, draw tracker, category tracker and latest-draw widget as one crawlable cluster.
  • Expose no-draw category states so answer engines do not invent current category rounds.
  • Place stale-answer caveats near the short answer and citation pack.
  • Add or verify contextual internal link to /research/canada-express-entry-draw-tracker.
  • Add or verify contextual internal link to /citation-packs#express-entry-latest-draw.
  • Add or verify contextual internal link to /widgets.
  • Add or verify contextual internal link to /research/canada-express-entry-category-tracker.
  • Add or verify contextual internal link to /citation-packs#express-entry-categories-2026.
  • Add or verify contextual internal link to /calculators/canada-crs.

  Technical changes

  • Reconcile Express Entry draw imports before refreshing current-answer pages.
  • Keep latest-draw widget and JSON feed sourced from the same Express Entry dataset.
  • Run citation-share after each material draw import before claiming AI answer correction.
  • Keep the draw tracker, category tracker, CRS calculator and latest-draw widget linked as one cluster.
  • Use citation packs for the current draw and category status so AI systems can cite compact facts.
  • Refresh the local citation-share run after each IRCC draw import.

  Target pages

  • /research/canada-express-entry-draw-tracker
  • /citation-packs#express-entry-latest-draw
  • /widgets
  • /research/canada-express-entry-category-tracker
  • /citation-packs#express-entry-categories-2026
  • /calculators/canada-crs
  • /visas/canada/express-entry-fsw

  Required public surfaces

  • /research/market-share-capture-plan-2026#canada-express-entry-freshness-capture-plan
  • /research/competitor-query-battlecards-2026#canada-express-entry-freshness
  • /research/quarterly-market-share-evidence-summary-2026#canada-express-entry-freshness-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#canada-express-entry-freshness-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run fetch:ee-draws
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • Timestamped citation-share output after the draw import.
  • GSC rows for latest-draw and CRS cutoff queries.
  • Reviewed AI answer outputs for stale Express Entry claims.

  No-go conditions

  • Do not publish a latest-draw answer before source reconciliation.
  • Do not imply a CRS cutoff is a future target score.
  • Do not merge category-specific and program-wide draw interpretations.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Latest draw, category tracker, widget and CRS calculator expose consistent current facts.
  • Freshness and policy-claim audits pass after the import.
  • Citation-share or AI-answer evidence is reviewed before publishing displacement claims.

  Related contracts

  • Opportunity: canada-express-entry-category-tracker
  • Opportunity: calculator-verdict-history
  • Opportunity: figure-change-reports
  • Opportunity: high-risk-page-review-acquisition
  • Opportunity: reviewedby-schema-rollout
  • Opportunity: p0-reviewed-page-refresh-sprint
  • Opportunity: reviewed-page-evidence-publication
  • Readiness cohort: freshness-policy
  • Readiness cohort: calculators-tools
  • Search-demand action: freshness-stale-claim-refresh
  • Search-demand action: high-impression-low-ctr-snippet-refresh
  • Search-demand action: serp-ai-market-share-escalation
  • Experiment: canada-express-entry-freshness-gsc-experiment
  • Snapshot protocol: canada-express-entry-freshness-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/express-entry-draws
  • /api/public/citation-packs
  • /api/public/express-entry-categories
  • /api/public/visas
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • canada-express-entry-freshness-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • canada-express-entry-freshness-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • canada-express-entry-freshness-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • canada-express-entry-freshness-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 7 - cost - high priority

  Canada FSW, CEC and PNP cost and proof-of-funds capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Route table: FSW, CEC and PNP path; mandatory paid fees; proof-of-funds rule; province fee caveat; permanent-residence result; source dates and dataset links.
  • Route table separating Canada FSW, CEC and PNP paid fees from refundable settlement funds.
  • Proof-of-funds explainer that states when CEC differs from FSW and where PNP province fees can add cost.
  • Citation-ready Canada economic-migration cost answer with IRCC and province-source dates retained.

  Page changes

  • Cross-link FSW cost-to-complete, CEC versus FSW, PNP cost and Express Entry visa pages as one cost/proof-of-funds path.
  • Add proof-of-funds anchors from Canada CRS and Express Entry pages to the FSW cost page.
  • Keep province-fee caveats visible where PNP pages summarize cost.
  • Add or verify contextual internal link to /cost-to-complete/canada-express-entry-fsw.
  • Add or verify contextual internal link to /fees/canada/express-entry-fsw.
  • Add or verify contextual internal link to /visas/canada/express-entry-fsw.
  • Add or verify contextual internal link to /cost-to-complete/canada-express-entry-cec.
  • Add or verify contextual internal link to /visas/canada/express-entry-cec.
  • Add or verify contextual internal link to /cost-to-complete/canada-express-entry-pnp.

  Technical changes

  • Keep Canada fee rows, cost-to-complete rows and citation-pack facts aligned to the same route identifiers.
  • Verify static artifacts expose canonical URLs, DataDownload schema, source dates and no legal-advice scope caveats.
  • Run freshness and rendered SEO audits before treating Canada cost snippets as current.
  • Keep FSW cost-to-complete, CEC comparison, PNP cost and Express Entry route pages linked as one Canada economic-migration cost cluster.
  • Expose proof-of-funds and paid-fee distinctions in answer capsules, citation packs and cost-to-complete DataDownload markup.
  • Run freshness and citation-pack audits before publishing Canada cost snippets or experiment outcomes.

  Target pages

  • /cost-to-complete/canada-express-entry-fsw
  • /fees/canada/express-entry-fsw
  • /visas/canada/express-entry-fsw
  • /cost-to-complete/canada-express-entry-cec
  • /visas/canada/express-entry-cec
  • /cost-to-complete/canada-express-entry-pnp
  • /fees/canada/pnp
  • /visas/canada/pnp

  Required public surfaces

  • /research/market-share-capture-plan-2026#canada-skilled-cost-proof-funds-capture-plan
  • /research/competitor-query-battlecards-2026#canada-skilled-cost-proof-funds
  • /research/quarterly-market-share-evidence-summary-2026#canada-skilled-cost-proof-funds-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#canada-skilled-cost-proof-funds-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for Canada FSW cost, Express Entry proof of funds, CEC versus FSW and PNP cost variants.
  • Reviewed AI answer outputs for stale settlement-funds or province-fee claims.
  • Post-change experiment outcome row before any visibility improvement is claimed.

  No-go conditions

  • Do not present refundable settlement funds as fees paid away.
  • Do not imply CEC, FSW and PNP have identical proof-of-funds rules.
  • Do not claim Canada cost query-share gains without reviewed GSC or SERP/AI snapshot evidence.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Canada FSW, CEC and PNP targets expose route-specific paid-fee and proof-of-funds distinctions.
  • Rendered SEO, answer-capsule, citation-pack and freshness audits pass after changes.
  • Private evidence exists before any market-share, ranking or citation-share outcome claim.

  Related contracts

  • Opportunity: canada-express-entry-category-tracker
  • Opportunity: cost-to-complete-route-models
  • Opportunity: verified-answer-capsule-index
  • Readiness cohort: data-reference
  • Readiness cohort: calculators-tools
  • Search-demand action: freshness-stale-claim-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: striking-distance-internal-link-push
  • Experiment: canada-skilled-cost-proof-funds-gsc-experiment
  • Snapshot protocol: canada-skilled-cost-proof-funds-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/cost-to-complete
  • /api/public/fees
  • /api/public/visas
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • canada-skilled-cost-proof-funds-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • canada-skilled-cost-proof-funds-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • canada-skilled-cost-proof-funds-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • canada-skilled-cost-proof-funds-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 8 - fresh-answer - high priority

  Immigration rule-change and source-freshness control capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Freshness-led answer: latest significant rule changes, in-force or scheduled status, checked source count, stale-record count, source URLs and no-legal-advice caveat.
  • Rule-change answer block that separates in-force, scheduled and significant skilled-migration changes.
  • Freshness SLA summary showing checked records, due-soon records and stale records with source classes.
  • Citation-ready policy-change packet tying policy updates, fact changes, policy claims and freshness sources together.

  Page changes

  • Cross-link /research/immigration-rule-changes-2026, /policy-updates, /changelog and /freshness as one volatile-policy cluster.
  • Add freshness and last-reviewed anchors near rule-change summaries so AI retrievers can cite current source state.
  • Keep methodology and freshness pages linked from policy-change research without implying legal advice.
  • Add or verify contextual internal link to /research/immigration-rule-changes-2026.
  • Add or verify contextual internal link to /policy-updates.
  • Add or verify contextual internal link to /changelog.
  • Add or verify contextual internal link to /freshness.
  • Add or verify contextual internal link to /methodology.

  Technical changes

  • Keep policy-update, fact-change, policy-claim and freshness datasets aligned in public JSON and rendered HTML.
  • Run freshness, policy-claim and rendered SEO audits before publishing material rule-change updates.
  • Block live market-share claims until reviewed redacted SERP and AI answer-surface rollups exist.
  • Keep rule-change research, policy updates, changelog and freshness dashboard mutually linked.
  • Expose fact-change, policy-claim and freshness datasets together so answer engines can distinguish changed facts from stale facts.
  • Run freshness, policy-claim and rendered SEO audits before treating a policy-change answer as publishable.

  Target pages

  • /research/immigration-rule-changes-2026
  • /policy-updates
  • /changelog
  • /freshness
  • /methodology

  Required public surfaces

  • /research/market-share-capture-plan-2026#policy-change-freshness-control-capture-plan
  • /research/competitor-query-battlecards-2026#policy-change-freshness-control
  • /research/quarterly-market-share-evidence-summary-2026#policy-change-freshness-control-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#policy-change-freshness-control-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for rule-change, immigration update and source-freshness queries.
  • Reviewed AI answer outputs for stale policy or unsupported legal-scope claims.
  • Approved snapshot summary before any public claim of policy-change visibility gains.

  No-go conditions

  • Do not present scheduled policy changes as in force.
  • Do not hide stale or due-soon source records when freshness is part of the answer.
  • Do not publish current traffic, ranking or AI-citation share from the public planning row alone.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Rule-change, policy-update, changelog and freshness pages expose dated source-backed answers and citation surfaces.
  • Freshness, policy-claim, answer-capsule, citation-pack and rendered SEO audits pass.
  • Private evidence is reviewed before any market-share or answer-engine displacement claim.

  Related contracts

  • Opportunity: figure-change-reports
  • Opportunity: verified-answer-capsule-index
  • Opportunity: external-data-repository-mirrors
  • Opportunity: source-transparency-benchmark
  • Opportunity: expert-reviewer-entity-program
  • Opportunity: knowledge-graph-entity-seeding
  • Readiness cohort: freshness-policy
  • Readiness cohort: research-authority
  • Search-demand action: freshness-stale-claim-refresh
  • Search-demand action: high-impression-low-ctr-snippet-refresh
  • Search-demand action: serp-ai-market-share-escalation
  • Experiment: policy-change-freshness-control-gsc-experiment
  • Snapshot protocol: policy-change-freshness-control-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/policy-updates
  • /api/public/fact-changes
  • /api/public/policy-claims
  • /api/public/freshness
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • policy-change-freshness-control-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • policy-change-freshness-control-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • policy-change-freshness-control-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • policy-change-freshness-control-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 9 - calculator - high priority

  Points-tested and sponsored skilled route costs capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Decision table: route, country, points or sponsorship trigger, employer/levy exposure, mandatory paid fees, salary threshold dependency, sunk cost range and source datasets.
  • Decision table comparing points routes with employer routes and nomination exposure.
  • Skills-assessment and route-cost explainer for 189, 190, 491 and Skills in Demand paths.
  • Sponsored and points-route cost matrix covering Singapore S Pass, New Zealand AEWV, New Zealand SMC and Austria Red-White-Red Card routes.
  • Calculator-context block that explains what a points result does and does not prove.

  Page changes

  • Link Australia calculator outputs to 189, 190, 491 and Skills in Demand cost-to-complete pages.
  • Cross-link Singapore S Pass, New Zealand AEWV, New Zealand SMC and Austria RWR cost, fee, calculator and route pages from the same skilled-route cost path.
  • Add skills-assessment line items to relevant cost and profession pages.
  • Route outdated 482/TSS naming references to current Skills in Demand context.
  • Add or verify contextual internal link to /calculators/australia-189.
  • Add or verify contextual internal link to /cost-to-complete/australia-189-skilled-independent.
  • Add or verify contextual internal link to /visas/australia/subclass-189-skilled-independent.
  • Add or verify contextual internal link to /cost-to-complete/australia-subclass-482-skills-in-demand.
  • Add or verify contextual internal link to /fees/australia/subclass-482-tss.
  • Add or verify contextual internal link to /salary-thresholds/australia.

  Technical changes

  • Ensure points calculator and route pages share current route identifiers and source datasets.
  • Keep sponsorship, nomination, levy, insurance, invitation-stage and Red-White-Red points fields separate in answer capsules, citation packs and cost-to-complete data.
  • Run source-depth and rendered checks after adding skills-assessment content.
  • Keep thin generated Australia long-tail pages out of the sitemap unless source-backed value is present.
  • Link Australia, Austria, Singapore and New Zealand calculator, cost-to-complete, fee, salary-threshold and route pages as one skilled-route cost layer.
  • Keep skills-assessment, nomination, levy, medical-insurance and invitation-stage fee lines visible in cost models and profession timelines.
  • Watch answer-engine drift around obsolete 482/TSS naming, Singapore levy treatment and Austria Red-White-Red points pass marks.

  Target pages

  • /calculators/australia-189
  • /cost-to-complete/australia-189-skilled-independent
  • /visas/australia/subclass-189-skilled-independent
  • /cost-to-complete/australia-subclass-482-skills-in-demand
  • /fees/australia/subclass-482-tss
  • /salary-thresholds/australia
  • /cost-to-complete/australia-subclass-186-employer-nomination-scheme
  • /fees/australia/subclass-186-ens
  • /cost-to-complete/australia-190-skilled-nominated
  • /cost-to-complete/australia-491-skilled-work-regional-provisional
  • /cost-to-complete/singapore-s-pass
  • /fees/singapore/s-pass
  • /visas/singapore/s-pass
  • /cost-to-complete/new-zealand-accredited-employer-work-visa
  • /fees/new-zealand/accredited-employer-work-visa
  • /visas/new-zealand/accredited-employer-work-visa
  • /cost-to-complete/new-zealand-skilled-migrant-category
  • /visas/new-zealand/skilled-migrant-category
  • /salary-thresholds/new-zealand
  • /calculators/austria-rwr
  • /cost-to-complete/austria-red-white-red-card
  • /visas/austria/red-white-red-card
  • /fees/austria/red-white-red-card
  • /salary-thresholds/austria

  Required public surfaces

  • /research/market-share-capture-plan-2026#australia-skilled-points-costs-capture-plan
  • /research/competitor-query-battlecards-2026#australia-skilled-points-costs
  • /research/quarterly-market-share-evidence-summary-2026#australia-skilled-points-costs-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#australia-skilled-points-costs-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for Australia points, cost and nomination queries.
  • Outcome evidence for internal-link and page-depth changes.
  • Reviewed AI answer outputs checking obsolete route naming.

  No-go conditions

  • Do not imply points alone guarantee invitation or nomination.
  • Do not merge Singapore levy exposure, New Zealand invitation-stage residence fees and Austria points pass marks into one generic visa-fee claim.
  • Do not create Australia page variants without unique source-backed sections.
  • Do not mix employer-payer and applicant-payer costs without explicit source support.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Australia target pages expose route choice, points, cost and skills-assessment context together.
  • Singapore, New Zealand and Austria targets expose route-specific cost, fee, salary or points context without collapsing payer or stage.
  • Source datasets and rendered snippets are visible in static output.
  • Experiment outcome evidence exists before a success claim is made.

  Related contracts

  • Opportunity: calculator-verdict-history
  • Opportunity: cost-to-complete-route-models
  • Opportunity: competitor-query-battlecards
  • Readiness cohort: calculators-tools
  • Readiness cohort: data-reference
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: striking-distance-internal-link-push
  • Search-demand action: experiment-outcome-publication-gate
  • Experiment: australia-skilled-points-costs-gsc-experiment
  • Snapshot protocol: australia-skilled-points-costs-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/visas
  • /api/public/cost-to-complete
  • /api/public/fees
  • /api/public/salary-thresholds
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • australia-skilled-points-costs-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • australia-skilled-points-costs-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • australia-skilled-points-costs-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • australia-skilled-points-costs-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 10 - ranking - high priority

  Global cheapest, fastest and no-sponsor skilled migration rankings capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Ranked list with methodology: route, destination, sponsor flag, processing window, settlement clock, mandatory sunk cost, caveat and dataset links.
  • Ranked methodology block explaining cheapest, processing-time, settlement-speed and no-sponsor criteria.
  • Route cards that expose sponsor requirement, processing window, settlement clock, sunk cost and caveat.
  • Reusable citation kit for rankings, processing-time and answer-engine journalists.

  Page changes

  • Keep rankings tied to cost, processing, settlement and salary datasets instead of subjective list copy.
  • Link ranking pages to processing-time, route detail, comparison and cost-to-complete pages.
  • Add method and caveat anchors so AI retrievers can cite the ranking basis.
  • Add or verify contextual internal link to /research/skilled-migration-cost-index-2026.
  • Add or verify contextual internal link to /figures.
  • Add or verify contextual internal link to /rankings/cheapest-work-visas.
  • Add or verify contextual internal link to /research/how-long-skilled-migration-takes-2026.
  • Add or verify contextual internal link to /processing-times.
  • Add or verify contextual internal link to /rankings/fastest-to-settlement.

  Technical changes

  • Render ranking methodology, processing-time methodology, data source links and no-best-route caveats in static HTML.
  • Keep ranking rows backed by public JSON and exclude unsupported route permutations.
  • Run rendered SEO and long-tail provenance checks before expanding ranking variants.
  • Keep rankings tied to research reports and public JSON rather than editorial-only listicles.
  • Add source dates and calculation caveats to every ranked page.
  • Join processing-time research, /processing-times and /figures so ranking answers do not collapse speed-to-decision with speed-to-settlement.
  • Use /figures and DataDownload schema as the machine-readable backing layer.

  Target pages

  • /research/skilled-migration-cost-index-2026
  • /figures
  • /rankings/cheapest-work-visas
  • /research/how-long-skilled-migration-takes-2026
  • /processing-times
  • /rankings/fastest-to-settlement
  • /settlement
  • /calculators/germany-settlement
  • /rankings/no-sponsor-needed
  • /best/best-work-visas-no-sponsor
  • /visas/category/work-unsponsored

  Required public surfaces

  • /research/market-share-capture-plan-2026#global-cheapest-fastest-no-sponsor-capture-plan
  • /research/competitor-query-battlecards-2026#global-cheapest-fastest-no-sponsor
  • /research/quarterly-market-share-evidence-summary-2026#global-cheapest-fastest-no-sponsor-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#global-cheapest-fastest-no-sponsor-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • Reviewed query evidence before creating additional ranking pages.
  • SERP and AI snapshot evidence before claiming market-share displacement.
  • Approved publisher or AI-citation evidence before claiming off-site authority gains.

  No-go conditions

  • Do not call any route the best without visible criteria and caveats.
  • Do not create a ranking page from one emerging query row.
  • Do not publish market-share claims without approved redacted snapshot rollups.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Every ranking row links to source-backed route, cost, processing-time or settlement data.
  • No unsupported ranking permutations are indexable.
  • Public claims stay limited to methodology until external evidence is reviewed.

  Related contracts

  • Opportunity: cost-to-complete-route-models
  • Opportunity: corridor-and-profession-depth
  • Opportunity: publisher-citation-outreach-kits
  • Readiness cohort: data-reference
  • Readiness cohort: research-authority
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: emerging-demand-canonical-routing
  • Search-demand action: serp-ai-market-share-escalation
  • Experiment: global-cheapest-fastest-no-sponsor-gsc-experiment
  • Snapshot protocol: global-cheapest-fastest-no-sponsor-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/cost-to-complete
  • /api/public/citation-packs
  • /api/public/processing-times
  • /api/public/freshness
  • /api/public/visas
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • global-cheapest-fastest-no-sponsor-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • global-cheapest-fastest-no-sponsor-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • global-cheapest-fastest-no-sponsor-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • global-cheapest-fastest-no-sponsor-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 11 - salary - medium priority

  Cross-country skilled salary floor comparisons capture plan

  Ready to execute

  Content pieces

  • Battlecard answer shape: Comparison table: country, route, local salary floor, mandatory paid costs, basis, effective date, source, and caveats for occupation, age-tier or collective-agreement rules.
  • Cross-country salary-floor table retaining local currency, basis and effective date.
  • Netherlands Highly Skilled Migrant cost note separating salary requirement from mandatory paid route costs.
  • France Talent Passport, Norway Skilled Worker and Finland Specialist salary-floor notes with route-specific basis and caveats.
  • Occupation salary-floor answer for priority profession pages.
  • Monthly change note for any moved salary threshold.

  Page changes

  • Connect /salary-thresholds, profession pages and salary-floor research pages with consistent anchor text.
  • Cross-link /salary-thresholds/netherlands, /cost-to-complete/netherlands-highly-skilled-migrant and /visas/netherlands/highly-skilled-migrant as one HSM answer path.
  • Cross-link France, Norway and Finland salary-threshold pages to their matching cost-to-complete and route pages.
  • Render occupation checker answers where destination and route mapping is source-backed.
  • Place local-currency caveats above any approximate comparison ordering.
  • Add or verify contextual internal link to /research/skilled-migration-salary-floors-2026.
  • Add or verify contextual internal link to /salary-thresholds.
  • Add or verify contextual internal link to /figures.
  • Add or verify contextual internal link to /salary-thresholds/singapore.
  • Add or verify contextual internal link to /cost-to-complete/singapore-employment-pass.
  • Add or verify contextual internal link to /visas/singapore/employment-pass.

  Technical changes

  • Keep salary fact IDs stable across salary pages, profession pages and figure-change feeds.
  • Preserve separate fields for salary floor, employer recognition context and applicant paid cost in Netherlands HSM answer capsules and citation packs.
  • Preserve route-specific salary basis fields for France Talent Passport, Norway Skilled Worker and Finland Specialist pages.
  • Run freshness and stale-claim audits before publishing salary-led pages.
  • Ensure answer capsules carry source URLs and current review dates.
  • Keep /salary-thresholds, /cost-to-complete route pages, /figures and salary-floor research mutually discoverable.
  • Render occupation salary-floor answers on profession pages where route mapping is clear.
  • Join Netherlands HSM salary and cost-to-complete pages so answer engines do not treat income thresholds as paid fees.
  • Join France Talent Passport, Norway Skilled Worker and Finland Specialist salary pages so answer engines can cite country-specific basis and route caveats.
  • Expose both human tables and JSON endpoints to answer engines.

  Target pages

  • /research/skilled-migration-salary-floors-2026
  • /salary-thresholds
  • /figures
  • /salary-thresholds/singapore
  • /cost-to-complete/singapore-employment-pass
  • /visas/singapore/employment-pass
  • /salary-thresholds/netherlands
  • /cost-to-complete/netherlands-highly-skilled-migrant
  • /visas/netherlands/highly-skilled-migrant
  • /salary-thresholds/denmark
  • /cost-to-complete/denmark-pay-limit-scheme
  • /visas/denmark/pay-limit-scheme
  • /salary-thresholds/sweden
  • /cost-to-complete/sweden-work-permit
  • /visas/sweden/work-permit-sweden
  • /salary-thresholds/france
  • /cost-to-complete/france-talent-passport-salaried
  • /visas/france/talent-passport-salaried
  • /salary-thresholds/norway
  • /cost-to-complete/norway-skilled-worker-permit
  • /visas/norway/skilled-worker-permit
  • /salary-thresholds/finland
  • /cost-to-complete/finland-residence-permit-specialist
  • /visas/finland/residence-permit-specialist

  Required public surfaces

  • /research/market-share-capture-plan-2026#salary-floors-cross-country-capture-plan
  • /research/competitor-query-battlecards-2026#salary-floors-cross-country
  • /research/quarterly-market-share-evidence-summary-2026#salary-floors-cross-country-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#salary-floors-cross-country-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • GSC rows for cross-country salary and destination salary queries.
  • Reviewed AI answer outputs for stale salary floors.
  • Outcome rows for internal-link pushes into profession pages.

  No-go conditions

  • Do not convert salary floors into USD rankings without caveats.
  • Do not describe the Netherlands HSM salary requirement as an applicant fee or sunk cost.
  • Do not flatten France, Norway or Finland salary basis rules into an undated Europe-wide minimum.
  • Do not publish a salary answer without basis, effective date and source URL.
  • Do not route unsupported occupation pages into the sitemap.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Salary pages, profession answers and figure-change rows share stable source facts.
  • Netherlands HSM cost, salary and route pages expose the same source-backed distinction between income threshold and paid costs.
  • France, Norway and Finland salary targets expose route-specific basis, effective date and source URL.
  • Freshness checks pass for salary thresholds before publication.
  • Private evidence exists before claiming query-share gains.

  Related contracts

  • Opportunity: occupation-salary-floor-checker
  • Opportunity: figure-change-reports
  • Opportunity: verified-answer-capsule-index
  • Opportunity: cost-to-complete-route-models
  • Readiness cohort: data-reference
  • Readiness cohort: longtail-navigation
  • Search-demand action: freshness-stale-claim-refresh
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: striking-distance-internal-link-push
  • Experiment: salary-floors-cross-country-gsc-experiment
  • Snapshot protocol: salary-floors-cross-country-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/salary-thresholds
  • /api/public/freshness
  • /api/public/cost-to-complete
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • salary-floors-cross-country-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • salary-floors-cross-country-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • salary-floors-cross-country-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • salary-floors-cross-country-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 12 - comparison - medium priority

  Europe digital nomad route costs and income evidence capture plan

  Evidence gated

  Content pieces

  • Battlecard answer shape: Route comparison matrix: income requirement, first-year cost, family uplift, tax/settlement caveat and official source link.
  • Route comparison matrix for European digital nomad income, cost, family and renewal requirements.
  • Method note explaining ranking criteria and tax or settlement caveats.
  • Publisher-ready citation snippet for digital nomad route costs.

  Page changes

  • Ground best-of and route pages in cost-to-complete and visa route datasets.
  • Link Portugal, Spain and Europe digital nomad targets back to one canonical methodology.
  • Prune or noindex unsupported digital-nomad long-tail pages until unique source-backed value exists.
  • Add or verify contextual internal link to /best/best-digital-nomad-visas-2026.
  • Add or verify contextual internal link to /routes/digital-nomad-visas-europe-2026.
  • Add or verify contextual internal link to /rankings/digital-nomad-comparison.
  • Add or verify contextual internal link to /cost-to-complete/portugal-d8-digital-nomad.
  • Add or verify contextual internal link to /cost-to-complete/spain-digital-nomad-visa.

  Technical changes

  • Run thin-page and long-tail provenance audits before indexing new digital-nomad pages.
  • Keep comparison rows available through public JSON before outreach.
  • Use repository or publisher evidence before calling this an authority-distribution win.
  • Keep digital-nomad best-of pages grounded in cost-to-complete and visa route datasets.
  • Avoid subjective ranking claims without visible criteria and caveats.
  • Use citation benchmark rows to test whether AI answers cite the structured comparison.

  Target pages

  • /best/best-digital-nomad-visas-2026
  • /routes/digital-nomad-visas-europe-2026
  • /rankings/digital-nomad-comparison
  • /cost-to-complete/portugal-d8-digital-nomad
  • /cost-to-complete/spain-digital-nomad-visa

  Required public surfaces

  • /research/market-share-capture-plan-2026#digital-nomad-europe-costs-capture-plan
  • /research/competitor-query-battlecards-2026#digital-nomad-europe-costs
  • /research/quarterly-market-share-evidence-summary-2026#digital-nomad-europe-costs-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#digital-nomad-europe-costs-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • Reviewed query evidence proving demand beyond generic listicle interest.
  • Approved publisher or repository evidence before claiming authority gains.
  • SERP and AI snapshot rollup before publishing market-share movement.

  No-go conditions

  • Do not create a page for every country-route combination without source-backed uniqueness.
  • Do not rank routes as best without explicit criteria.
  • Do not claim off-site authority before approved external evidence exists.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • Digital nomad pages expose methodology, data sources and caveats.
  • Unsupported long-tail variants remain excluded from indexable surfaces.
  • Authority claims wait for approved external evidence and reviewed rollups.

  Related contracts

  • Opportunity: corridor-and-profession-depth
  • Opportunity: external-data-repository-mirrors
  • Opportunity: publisher-citation-outreach-kits
  • Readiness cohort: longtail-navigation
  • Readiness cohort: research-authority
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: emerging-demand-canonical-routing
  • Search-demand action: serp-ai-market-share-escalation
  • Experiment: digital-nomad-europe-costs-gsc-experiment
  • Snapshot protocol: digital-nomad-europe-costs-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/visas
  • /api/public/cost-to-complete
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • digital-nomad-europe-costs-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • digital-nomad-europe-costs-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • digital-nomad-europe-costs-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • digital-nomad-europe-costs-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.

• Sprint 13 - cost - high priority

  US H-1B, O-1 and TN petition costs capture plan

  Evidence gated

  Content pieces

  • Battlecard answer shape: Cost breakdown by payer and stage, with USCIS source link, optional premium processing flag and route comparison links.
  • US petition cost breakdown by payer, stage and optional premium processing.
  • Route comparison answer separating H-1B, O-1 and TN eligibility and cost responsibilities.
  • Stale-claim trap for USCIS fee movement and premium processing changes.

  Page changes

  • Keep H-1B, O-1 and TN cost pages linked from route, fee and comparison surfaces.
  • Make employer-side versus applicant-side responsibility visible only where source-backed.
  • Add answer-capsule and citation-pack coverage for each US petition cost route.
  • Add or verify contextual internal link to /cost-to-complete/us-h-1b.
  • Add or verify contextual internal link to /fees/us/h-1b.
  • Add or verify contextual internal link to /visas/us/h-1b.
  • Add or verify contextual internal link to /cost-to-complete/us-o-1.
  • Add or verify contextual internal link to /fees/us/o-1.
  • Add or verify contextual internal link to /visas/us/o-1.

  Technical changes

  • Run freshness checks after any USCIS fee table movement.
  • Keep cost rows, fee rows and citation packs aligned to the same source facts.
  • Block public share claims until the quarterly market-share rollup has approved snapshots.
  • Keep H-1B, O-1 and TN cost pages linked from route and fee pages.
  • Make employer-side vs applicant-side cost responsibility visible where source-backed.
  • Track stale USCIS fee claims in citation-share accuracy reviews.

  Target pages

  • /cost-to-complete/us-h-1b
  • /fees/us/h-1b
  • /visas/us/h-1b
  • /cost-to-complete/us-o-1
  • /fees/us/o-1
  • /visas/us/o-1
  • /cost-to-complete/us-tn
  • /fees/us/tn
  • /visas/us/tn

  Required public surfaces

  • /research/market-share-capture-plan-2026#us-employment-petition-costs-capture-plan
  • /research/competitor-query-battlecards-2026#us-employment-petition-costs
  • /research/quarterly-market-share-evidence-summary-2026#us-employment-petition-costs-market-share-baseline
  • /research/serp-answer-surface-snapshots-2026#us-employment-petition-costs-surface-snapshot
  • /visibility-metrics
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/competitor-query-battlecards
  • /api/public/market-share-capture-plan
  • /api/public/battlecard-search-experiments
  • /api/public/execution-readiness

  Evidence commands

  • npm run kpi:citation-share
  • npm run seo:gsc-opportunities -- gsc-queries.csv --json --period-start=YYYY-MM-DD --period-end=YYYY-MM-DD --property-label=gsc-domain-redacted --search-type=web
  • npm run audit:answer-capsules
  • npm run audit:mcp
  • npm run audit:source-transparency
  • npm run audit:market-share-capture-plan
  • npm run audit:rendered-seo
  • npm run audit:seo-geo
  • npm run seo:surface-snapshots -- snapshots.jsonl --json
  • npm run seo:market-share-summary -- surface-summary.json --json

  Private evidence required

  • Reviewed GSC rows for H-1B, O-1 and TN cost variants.
  • AI answer accuracy output for stale USCIS fee claims.
  • Approved market-share rollup before public source-class displacement claims.

  No-go conditions

  • Do not merge employer-side and applicant-side fees without payer context.
  • Do not publish stale USCIS fee or premium-processing claims.
  • Do not claim US query market share without approved snapshot evidence.
  • Do not publish current market-share, ranking, traffic or AI-citation claims from this planning row alone.
  • Do not expose raw screenshots, private Search Console exports, long AI transcripts or reviewer notes.

  Pass criteria

  • US cost targets expose payer, stage, optional fee and source URL.
  • Freshness and citation-pack audits pass after any source update.
  • Any public displacement claim is backed by approved aggregate snapshot evidence.

  Related contracts

  • Opportunity: cost-to-complete-route-models
  • Opportunity: quarterly-market-share-summary
  • Opportunity: ai-answer-accuracy-audit-franchise
  • Readiness cohort: data-reference
  • Readiness cohort: research-authority
  • Search-demand action: page-two-source-depth-section
  • Search-demand action: freshness-stale-claim-refresh
  • Search-demand action: experiment-outcome-publication-gate
  • Experiment: us-employment-petition-costs-gsc-experiment
  • Snapshot protocol: us-employment-petition-costs-surface-snapshot

  Source datasets

  • /api/public/competitor-query-battlecards
  • /api/public/battlecard-search-experiments
  • /api/public/search-demand-actions
  • /api/public/execution-readiness
  • /api/public/content-opportunities
  • /api/public/quarterly-market-share-summary
  • /api/public/serp-answer-surface-snapshots
  • /api/public/traffic-forecast
  • /api/public/technical-seo-controls
  • /api/public/visibility-metrics
  • /api/public/cost-to-complete
  • /api/public/fees
  • /api/public/source-transparency-benchmark
  • /api/public/citation-benchmark
  • /api/public/answer-capsules
  • /api/public/citation-packs
  • /api/public/calculator-verdict-contexts
  • /api/public/publisher-citation-kits
  • /api/public/external-repository-mirrors

  Blocked until an approved redacted snapshot rollup supplies dated counts, approvedForPublication=true, reviewedAt and reviewedBy.

  Raw GSC exports, analytics rows, SERP screenshots, AI transcripts, reviewer notes, browser profiles and unapproved rollups stay local unless reviewed and converted into aggregate public evidence.

  Production tickets

  • us-employment-petition-costs-content-production: Editorial content ticket - Target pages expose the answer shape, source-backed facts, caveats, citation surfaces and internal links required by the battlecard.
  • us-employment-petition-costs-page-production: Growth page ticket - Target pages are linked from the correct hubs, sitemap/indexable-page intent is coherent, and unsupported variants remain excluded.
  • us-employment-petition-costs-technical-production: Engineering technical ticket - The full release gate passes and rendered artifacts expose the datasets, canonicals, schema and crawl controls required by the ticket.
  • us-employment-petition-costs-evidence-production: Data/research evidence ticket - Reviewed GSC, SERP, AI-answer or analytics evidence exists locally, and any public rollup is redacted, aggregate and approved for publication.